Canada: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

From Purchase To Repair: How Bill 29 Reshapes Consumer Rights In Québec

On October 5, 2025, substantial amendments to the Québec Consumer Protection Act (QCPAA) and the Regulation respecting the application of the Consumer Protection Act (Regulation)...

Canada Media & IT

OH

Osler, Hoskin & Harcourt LLP

Trust Me, I'm An Influencer: An Overview Of Influencer Marketing In Canada

In a world where social media stars reach millions of viewers, the power of a single post can rival traditional advertising campaigns. From A-list celebrities to niche online personalities...

Canada Media & IT

BL

Borden Ladner Gervais LLP

Mid-year Legal Update: Ontario's Gaming Sector – 2025 Regulatory Developments

Ontario's regulated gaming market is no longer in launch mode. With record-breaking wagering volumes, structural legislative changes, and sharper enforcement activities...

Canada Media & IT

GW

Gowling WLG

#ad Or #lawsuit? Investigating The Rise Of Class Action Litigation Targeting Influencer Marketing

Easy-to-follow dances and eerily accurate deepfakes aren't the only things going viral on social media these days—class action lawsuits over deceptive influencer marketing are starting to trend too.

Canada Media & IT

GW

Gowling WLG

Canada's Greenwashing Crackdown: New Guidelines & Private Right Of Action

Canada Anti-trust

BL

Borden Ladner Gervais LLP

The Trademark Four(Mula): Enforcement And Risk Mitigation

OH

Osler, Hoskin & Harcourt LLP

No Harm? Still A Foul: BC Court Of Appeal Ups Privacy Stakes

Canada Media & IT

MT

Miller Titerle + Company

Régime d'accès privé de la Loi sur la concurrence : Élargissement du champ d'application et nouvelle indemnisation pécuniaire

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Québec's New Language Law Changes: Is Your Business Compliant?

BL

Borden Ladner Gervais LLP

Canada Expands Private Litigation Regime Under Competition Act: Expanded Scope And New Monetary Compensation

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Coming June 20, 2025 – Private Applications For Deceptive Marketing Practices

Canada Anti-trust

AK

Aitken Klee

Recent Charter Of The French Language Decision Affecting Trademarks In Signage And Advertising

F

Fasken

Dates liées à la législation visant à œuvrer pour les travailleurs et nouvelles exigences pour les employeurs en Ontario

Canada Employment

BC

Blake, Cassels & Graydon LLP

Top Six Considerations For Branded Residences In Ontario: Part 2

Canada Real Estate

MT

Miller Thomson LLP

Webinar: AI Regulation: Navigating Innovation And Privacy In A Shifting Regulatory Landscape

Worldwide Technology

IC

In-House Counsel Worldwide

Remedies For Reprisal: Reinstatement And The Duty To Mitigate Under The Employment Standards Act, 2000

Canada Employment

LL

Lerners LLP

How The Income Tax Act Treats Settlements And Damage Awards For Wrongful Dismissals

RS

Rotfleisch & Samulovitch P.C.

Ontario Court Comments On AI Competency

Canada Technology

MT

McCarthy Tétrault LLP

Conflit d'intérêts dans l'administration d'une succession : ce que l'affaire Virdi Estate (Re) enseigne aux exécuteurs testamentaires

Canada Litigation

MT

Miller Thomson LLP

La Charte de la langue française : de nouvelles obligations dès juin 2025

À compter du 1er juin 2025, les entreprises québécoises comptant entre 25 et 49 employés seront assujetties à de nouvelles exigences prévues...

Canada Strategy

BB

BCF Business Law

The Charter Of The French Language: New Obligations As Of June 2025

As of June 1, 2025, enterprises in Québec that employ between 25 and 49 employees will be subject to new requirements under the Charter of the French language (the "Charter"), as reformed by Bill 96.

Canada Strategy

BB

BCF Business Law

'Use' It Or Lose It: Demystifying Trademark Use And Its Impact On Your Rights

All businesses employ some form of branding and marketing strategy and will inevitably encounter trademark law. There are few words in Canadian trademark law...

OH

Osler, Hoskin & Harcourt LLP

From Cineplex To Wonderland: The Drip Pricing Rollercoaster

On May 2, 2025, the Commissioner of Competition filed a new drip pricing application before the Competition Tribunal, challenging certain conduct of Canada's Wonderland Company...

Canada Media & IT

ML

McMillan LLP

Quebec's French Language Requirements For Commerce And Business: Reform Of The Charter Of The French Language

SB

Smart & Biggar

Navigating Post-Election Lobbying Compliance

Canada Government

TL

Torys LLP

Playing By The Rules: Key Insights For Promotional Contests In Canada

Canada Media & IT

BL

Borden Ladner Gervais LLP

Winning Market Share In Times Of Economic Uncertainty

Canada Media & IT

RS

RSM Canada

Challenge To Amusement Park Price Promotions Adds To Roller Coaster Of Canadian Drip Pricing Enforcement

Canada Anti-trust

DW

Davies Ward Phillips & Vineberg

Faites-vous du commerce électronique au Canada? Voici ce que vous devez savoir

FF

Fasken (French)

Discount Deception: Demystifying Ordinary Selling Price Claims Under The Canadian Competition Act

Canada Anti-trust

BL

Borden Ladner Gervais LLP

Faster, Bolder, Better: Navigating The Fine Line Between Superiority Claims And Puffery In Canadian Sports Advertising

Canada Media & IT

GW

Gowling WLG

The YouTube-ification Of Canadian Copyright Law (Video)

PL

Procido LLP

Government Of Alberta Proposes Significant Changes To Provincial Election Laws

Canada Government

BJ

Bennett Jones LLP

Discount Deception: Demystifying Ordinary Selling Price Claims Under The Canadian Competition Act

In the current economic environment, many businesses may feel pressured to get creative with their marketing and pricing strategies to remain competitive.

Canada Anti-trust

BL

Borden Ladner Gervais LLP

Faster, Bolder, Better: Navigating The Fine Line Between Superiority Claims And Puffery In Canadian Sports Advertising

In the competitive world of sports marketing, advertisers often use superiority claims to stand out and capture consumer attention. These claims highlight the perceived advantages...

Canada Media & IT

GW

Gowling WLG

The YouTube-ification Of Canadian Copyright Law (Video)

Although it is battling for eyeballs with newer services like TikTok, YouTube is still a dominant player in the online video space.

PL

Procido LLP

Government Of Alberta Proposes Significant Changes To Provincial Election Laws

On April 29, 2025, the Government of Alberta tabled Bill 54, the Election Statutes Amendment Act, 2025. If passed, Bill 54 will change Alberta's election laws, amending seven separate statutes...

Canada Government

BJ

Bennett Jones LLP

Mandatory Front-of-package Labelling Compliance By 2026 — Are You Prepared?

Canada Healthcare

BL

Borden Ladner Gervais LLP

Notice To Developers – BCFSA Pilot Program Extends Early Marketing Period For Large Developments

On February 25, 2025, the BC Financial Services Authority (the "BCFSA") launched a new pilot program which extends the early marketing period from 12 to 18 months for eligible development projects...

ML

McMillan LLP

Pressions économiques et occasions politiques : Règles d'engagement de dépenses pour l'élection fédérale canadienne de 2025

Les Canadiens se rendront aux urnes le 28 avril 2025, alors que le Canada se trouve au cœur d'une guerre commerciale avec son plus important partenaire commercial...

Canada International

BC

Blake, Cassels & Graydon LLP

Federal Court Emphasizes That Advertising Alone Is Not Sufficient To Show Use Of A Trademark For Goods

In a decision issued on 16 December 2024 in Limbic Media Corporation v. Lutron Electronics Co., Inc. 2024 FC 2041, the Federal Court held that use of a trademark in advertisements was not sufficient...

OW

Oyen Wiggs Green & Mutala LLP

Proudly Canadian: Navigating Regulatory Compliance For "Made In Canada" And "Product Of Canada" Claims

In the wake of U.S. tariffs and tariff threats, Canadians are opting to "buy Canadian." If you are thinking of showing off your products' Canadian roots with the use of "Made in Canada," "Product of Canada".

Canada Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Federal Election 2025 Contribution And Advertising Rules

Canada Media & IT

BJ

Bennett Jones LLP

Proudly Canadian: Navigating Regulatory Compliance For "Made In Canada" And "Product Of Canada" Claims

Canada Media & IT

MT

Miller Thomson LLP

Gaming The System? Manitoba Cracks Down While Alberta Follows Ontario's Lead

Canada Media & IT

GW

Gowling WLG

Canadian Market Entry: Key Considerations

Canada Commercial

MT

McCarthy Tétrault LLP

Supreme Court Of Canada Strikes Down Ontario's Third-Party Ad Spending Limits

Canada Media & IT

MT

McCarthy Tétrault LLP

Advertising During The Federal Election

Canada Media & IT

TL

Torys LLP

Supreme Court Strikes Down Ontario's Third-party Advertising Spending Limits As Unconstitutional

Canada Government

BL

Borden Ladner Gervais LLP

Flaking On Dinner? Québec Puts Restaurant No-Show Fees On The Menu This July

Canada Media & IT

GW

Gowling WLG

Blakes Competitive Edge™: March 2025 Update

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Legal Considerations In Canada Related To Deepfake Videos And Images

Canada Technology

ML

McMillan LLP

A Penny For Your Vote: Spending Limits On Third-party Political Advertising Violate The Charter

Canada Media & IT

TL

Torys LLP

Navigating The Legal Complexities Of Canadian-Origin Marketing Claims

Canada Anti-trust

F

Fasken

Nouveau Document D'orientation Sur L'allégation « Fait Au Canada »

Canada Healthcare

FF

Fasken (French)

New Guidance On "Made In Canada" Claims

Canada Healthcare

F

Fasken

BCFSA Announces Early Marketing Pilot Program And New Consumer Disclosure Requirements For Developers

Canada Media & IT

CW

Clark Wilson LLP

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Latest Videos

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The YouTube-ification Of Canadian Copyright Law (Video)

PL

Procido LLP

Joyeuses fêtes 2018 (Video)

BL

Borden Ladner Gervais LLP

View 2017: Innovating For The Business With Katie Jamieson Of Herschel Supply Co. (Video Content)

BC

Blake, Cassels & Graydon LLP

Trump University Class Action Roaring Towards Trial - Video

BJ

Bennett Jones LLP

Mobile Marketing - Your Guide To Legal Compliance From Concept To Activation

D

Dentons

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