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        Direct Marketing Under Scrutiny: Tighter Rules And Enforcement
        Direct marketing is in the spotlight. The ACM is already enforcing existing rules for telemarketing more strictly, while stricter rules are on the way. In addition, with the update of the Code for Distribution of Advertisements by Email ("Email Code"), the rules for email marketing have been tightened. 
        
    
        
    Global Advertising Lawyers Alliance (GALA)