South Korea: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

KFTC Sanctions Temu For Violations Of Advertising And E Commerce Regulations

On June 11, 2025, the Korea Fair Trade Commission announced that it had imposed corrective measures and a fine of KRW 358 million (approximately USD 270,200) against Elementary Innovation Pte. Ltd., which operates Temu...

South Korea Media & IT

YY

YOON & YANG LLC

PIPC Announces Policy Direction For The Protection Of Online Behavioral Data Used In Targeted Advertising

On January 31, 2024, the Personal Information Protection Commission announced "Policy Direction for the Protection of Online Behavioral Data Used in Targeted Advertising".

South Korea Media & IT

LK

Lee & Ko

ESG Update: South Korea

In this article we look at this year's ESG trends from a South Korean perspective. What impact can we expect from international reporting measures? And what local measures are being considered?

South Korea Commercial

IL

Ius Laboris

New Privacy Guidelines Now Effective in South Korea: Online Customized Ads; Smartphone App Access Rights

Two new privacy guidelines are now effective in South Korea. Earlier this year, the Korea Communications Commission (KCC) published "Privacy Guidelines for Online Customized Ads" (Korean language link) and a "Privacy Guide for Smartphone App Access Rights."

South Korea Privacy

W

WilmerHale

Prior Censorship Of Medical Advertisement Found Unconstitutional In Korea - But Criminal Sanction For False Medical Advertising Found Constitutional

South Korea Healthcare

Y

Yulchon LLC

Notable Cases Under The Korean Advertising Act - 2014

South Korea Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

South Korean Copyright Office Issues AI Guidance

BB

Baker Botts LLP

Korea Designs Update

MC

Marks & Clerk

South Korea's 'Yellow Envelope Act' Enhances Union Protection

South Korea Employment

IL

Ius Laboris

KFTC Sanctions Meta For E-Commerce Act Violations

South Korea Consumer

YY

YOON & YANG LLC

An Examination Of The Scope Of Self-Defense

South Korea Government

DA

D&A LLC

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Highlighted Content

Macau Plans Ad Rules Shake Up, Targeting Gambling And Influencer Marketing

Hong Kong Media & IT

HS

Haldanes

Haldanes' Recent Successes In Fraud Recovery: Securing Justice For Clients

Hong Kong Media & IT

HS

Haldanes

Second Agreement Concerning Amendment To CEPA Agreement On Trade In Services To Be Implemented On 1 March 2025

Hong Kong Media & IT

HS

Haldanes

What Goes Around Comes Around – Luxury Resellers On Thin Ice?

HS

Haldanes

France Says "Oui" To Regulating Influencers – By Law.

Hong Kong Media & IT

HS

Haldanes

Latest Videos

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Transparency In Endorsements Is The Cornerstone Of Building Trust In The Digital World. (Video)

IL

IndiaLaw LLP

Are You Ready For India's New Advertising Laws? (Video)

KC

Khaitan & Co LLP

Emerging Issues: Australian technology, media and telecommunications sector insights: April 2020

MR

McCullough Robertson

Australian Competition Authority Calls For Holistic Regulation Of Online Platforms (Video)

Sa

Shepherd and Wedderburn LLP

How Can I Ensure My Brand Is Both Marketable And Legal? (Video)

AP

AJ Park

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