South Africa: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Dermacare And Cerave: A Fair-Weather IP-Follower? This May Not Be For You!

We have written about the Advertising Regulatory Board (ARB) case of L'Oréal South Africa (Pty) Ltd and Nutriwomen (Pty) Ltd before. The latest development in this case is that the Advertising Appeal Committee (AAC)...

South Africa Media & IT

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ENS

Cut The Budget, Keep The Edge: A Provocation For Law Firm Marketers

Every time the economy hiccups, a chorus of digital gurus sings the same refrain: "Whatever you do, don't cut your marketing budget - future you will thank present you!"

South Africa Strategy

Beach Weather | Legal Marketing

Municipality's Failure To Appoint Candidate To An Advertised Position May Constitute Reviewable Administrative Action

In the case of Mambafula v Alfred Nzo District Municipality, Mr Simvumile Mambafula instituted urgent proceedings in the Eastern Cape Division – Mthatha of the High Court of South Africa...

South Africa Litigation

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ENS

What Does This Meme? How Copyright Protected The "Success Kid" Meme

We've all seen it, possibly even used it – the photo of a little boy in the green and white shirt, on the beach, with a fist full of sand and determined look on his face – which has been doing the rounds since 2007...

South Africa IP

AA

Adams & Adams

The Battle Of The Fast Food Adverts: Chicken Licken vs. KFC

South Africa Media & IT

E

ENS

Trade Mark Dispute: STANLEY vs. STANLEY

South Africa IP

E

ENS

Hellmann's And Bellisima

South Africa Media & IT

E

ENS

Celebrity Endorsements – Misinformation Or Plausible Deniability?

South Africa Commercial

FW

Fairbridges Wertheim Becker

Advertising, Marketing & Promotion Comparative Guide

South Africa Media & IT

AA

Adams & Adams

Protecting IP In South African Esports: A Strategic Approach To Sponsorship

South Africa IP

WW

Webber Wentzel

Personalisation In Advertising - Data Protection And Privacy Issues

South Africa Privacy

WW

Webber Wentzel

Mr D's Disparaging Advertisement That Imitated Massmart's MAKRO MOOD Campaign

South Africa Media & IT

AA

Adams & Adams

Information Regulator's Guidance Note On Direct Marketing: What Do You Need To Know?

South Africa Media & IT

E

ENS

The Appeal Of Nutriwomen

South Africa Media & IT

E

ENS

Mitigating Risk For AI Integration

South Africa IP

BI

Barnard Inc.

Trade Relations Between South Africa And The United State Of America

South Africa International

SG

SNG Grant Thornton

New Rules For Payment Providers: What You Need To Know About The Draft Directive On Payment Activities

South Africa Finance

E

ENS

Coldplay, Kiss Cams And Corporate Consequences – Lessons For South African Employers

South Africa Employment

E

ENS

Concursus Creditorum: Drawing A Hard Line In The Sand

South Africa Insolvency

E

ENS

Six Children Die After Consuming Poisoned Snacks: What Packaging Information Are You Entitled To As A Consumer?

As you may have heard in the news, five children were recently reported to have tragically died in Soweto, after allegedly eating poisoned snacks, purchased at a spaza shop.

South Africa IP

AA

Adams & Adams

META-morphosis: Exciting Developments In Respect Of The Enforcement Of ARB Complaints

On Monday afternoon, the Advertising Regulatory Board ("ARB") set the industry abuzz after it announced that Meta, the technology conglomerate which owns and operates a hive of social media platforms such as Facebook.

South Africa Media & IT

AA

Adams & Adams

Are You Maximising Your Brand's Value Through Strategic Co-Marketing?

Co-marketing is a distinctive way brands can promote themselves in the marketplace. Co-marketing occurs when brands utilise each other's service offerings or goods to attract customers and provide a benefit to consumers via the association.

South Africa Media & IT

BI

Barnard Inc.

Valentine's Day In The Spotlight At The Advertising Regulatory Board

On the 20 June 2024, the Advertising Appeals Committee (AAC) of the Advertising Regulatory Board (ARB) was convened to consider an appeal against the ARB's Directorate...

South Africa Media & IT

AA

Adams & Adams

Influencer Marketing And Intellectual Property: How To Gain A Competitive Advantage

South Africa IP

AA

Adams & Adams

Cosmetics In South Africa: L'Oréal Has Skin In The Game

South Africa Media & IT

E

ENS

Ministry Introduces An Electronic Advertising System For Trade Marks

South Africa IP

AA

Adams & Adams

What's So Arb-Itrary About Onions, Petroleum Jelly And Hot Chillies?

South Africa Media & IT

AA

Adams & Adams

Navigating The Ethical And Legal Landscape Of Data Privacy: Dark Patterns And Consent In The Digital Age

South Africa Privacy

E

ENS

Introduction Of The Ministry Of Economy And Trade's Supervised Electronic Advertising System For Trade Marks

South Africa IP

AA

Adams & Adams

Information Regulator's First Enforcement Notice: Direct Marketing Complaint

South Africa Media & IT

E

ENS

The Posh-Nosh Spat

South Africa IP

E

ENS

Media And Digital Platforms Market Inquiry: South African Competition Commission Publishes Statement Of Issues

South Africa Media & IT

E

ENS

Trade Mark Infringements – China And Germany

E

ENS

Information Regulator's First Enforcement Notice: Direct Marketing Complaint

The Information Regulator issued its first Enforcement Notice as a result of a direct marketing complaint on 27 February 2024. The Information Regulator found that FT Rams Consulting...

South Africa Media & IT

E

ENS

The Posh-Nosh Spat

The posh-nosh spat has been much in the news. I refer, of course, to the judgment in the case of Shoprite Checkers (Pty) Ltd v Pick ‘n Pay Retailers (Pty) Ltd...

South Africa IP

E

ENS

Media And Digital Platforms Market Inquiry: South African Competition Commission Publishes Statement Of Issues

On 17 October 2023, the Competition Commission launched the Media and Digital Platforms Market Inquiry and also published the Statement of Issues.

South Africa Media & IT

E

ENS

Trade Mark Infringements – China And Germany

We like to keep our readers abreast of IP developments around the globe, so in this article, we'll discuss recent trade mark infringement cases in China and Germany.

E

ENS

The Springbok Hijack

South Africa IP

E

ENS

Nothing But Net – Shooting Too Closely To The 2023 Netball World Cup?

The much-anticipated 2023 Netball World Cup is headed to Cape Town, South Africa from 28 July to 6 August 2023 and will be the first Netball World Cup to take place on the African continent.

South Africa IP

AA

Adams & Adams

POPIA Enters The Terrible Twos

Just over two years ago, many companies were panicking about POPIA coming into force and were rushing to comply by the deadline of 1 July 2021. We take a look at key developments and challenges that...

South Africa Technology

E

ENS

Examining The Competition Commission's ‘Google Search'

The South African Competition Commission probes Google ads and the distortion of competition on social media platforms.

South Africa Anti-trust

BI

Barnard Inc.

Product Labelling In South Africa: Little Margarine For Error

Clover had a second bite of the buttered bread and was successful in securing an order against Stork in November 2021 entailing, inter alia, that Stork be interdicted from competing unlawfully...

South Africa IP

AA

Adams & Adams

Draft Regulations On Labelling And Advertising Of Foodstuffs: Will The New Warning Labels Be A Put Off?

South Africa Media & IT

AA

Adams & Adams

Empowering Victims Of Gender-Based Violence To Establish Their Independence

South Africa Employment

FC

FTI Consulting

Kanye West, And The Dangers Of Sharing IP

South Africa Media & IT

E

ENS

African Women On The Move: In Conversation With Social Media Marketer

South Africa Media & IT

SA

Songhai Advisory LLP

Regulator Sanctions Influencers Over Lotto Adverts – Comedians Do Not Get The Last Laugh After Failing To Disclose That Twitter Posts Were Paid Advertising

South Africa Media & IT

AA

Adams & Adams

Sparkling Wine And A "Spade Of Inspiration"

South Africa Media & IT

E

ENS

Parody In South Africa: Addressing The Hippo In The Room

South Africa Media & IT

AA

Adams & Adams

Legal Implications Of Being An Influencer

South Africa Media & IT

SI

SchoemanLaw Inc.

"It's Better Than Yours!"

South Africa Media & IT

SI

SchoemanLaw Inc.

Unpacking The Legal Side Of Artificial Intelligence

South Africa Technology

SI

SchoemanLaw Inc.

Advertising Regulatory Board: A Major Development

South Africa Media & IT

E

ENS

DStv To Include Disney+ In South Africa. Attack Is The Best Form Of Defence?

South Africa Media & IT

BI

Barnard Inc.

Legal Considerations In The Brand And Influencer Relationship

South Africa Media & IT

BI

Barnard Inc.

CGCSA - The Platform Economy

South Africa Strategy

E

ENS

The Far-reaching Influence Of African Artists In The World Of Corporate Branding Strategies

South Africa IP

I

Inventa

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