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In this episode, Kasia dives deep into the world of Gucci — exploring the challenges, controversies, and courtroom battles that have shaped the legendary fashion house.
She begins with a look at Gucci's recent downturn in sales and strategic shifts within Kering, followed by a concise history of the brand's creative evolution. Kasia then examines the Gucci v. Guess trademark dispute, a nine-year legal saga that defined the boundaries of fashion IP protection, and concludes with updates on the recent Gucci v. Lord & Taylor lawsuit.
🎙️ Episode Highlights:
(00:00) Unpacking Gucci's Recent Sales Decline and Strategic Challenges
(03:17) Demna's Controversial Past at Balenciaga
(07:37) Demna's Gucci Debut and Kering's New CEO
(10:22) Gucci's Evolution: From Founding to Modern Creative Directors
(15:28) Gucci's Nine-Year Trademark Battle Against Guess
(17:58) Gucci's Victory in the Lord & Taylor Lawsuit
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